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The questions you need to ask when starting a new business.

 

Are you thinking of a career change? Perhaps you like the idea of starting your own business, or even developing something new by setting up a start-up? In that case, read on, and I'll share with you a few things that we've learned on the way.

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Medic Footprints

By Dr. Richard Thomas |

Medic Footprints

Along with Nick Walker (AI genius) we organise an informal meet up for anyone interested in health and technology, catchily called HealthTech Nottingham.

We've recently had the fortune to get in touch with Abeyna Jones from Medic Footprints. She has helped us promote the HealthTech Nottingham group and they offer inspiration for those looking to do something more with their medical degree.

From their website:

Medic Footprints is the only organisation in the world that focuses purely on Alternative Careers and Wellbeing for Doctors.

They are a social enterprise for doctors, by doctors

Their mission statement is to;

Raise the visibility of the wealth of careers available to doctors, beyond traditional medicine

Promote bespoke wellbeing initiatives for doctors

Support doctors in achieving their true career potentials by developing invaluable skills beyond their clinical practice, essential for great medical leaders in any domain.

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Please tell me that you like me.

By Dr. Colin Coulthard |

Please like me

We've just fallen into the validation trap. Again.

It's a sneaky bugger, and at least we're getting better at identifying it after the fact. But it's hard to avoid. The irony of blogging about this on Valentine's day is not lost to me either.

This time it happened during customer development interviews. Here's how it happened...

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What's the big idea?

By Dr. Colin Coulthard |

Do you ever dream of being your own boss? Does the idea of creating something new appeal to you? Do you want to work at something that's truly yours?

Many people do. And I'm sure, like many people, you're just waiting for the right idea. I mean, after all, if only we'd thought of Facebook, then we'd all be billionaires, right?

Or perhaps you've already done it. You've quit work and are working on your plan to market purple marmalade (It looks like jam, but tastes of orange!™) and are pouring everything that you own into the idea to make it work...

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A tale of two meetings.

By Dr. Colin Coulthard |

Ok, confession time. For someone who spends an awful lot of time proselytising that other people should get out and get talking to potential customers as much as possible, we've not always walked the walk ourselves. So please view this as a sort of morality tale, and learn from our mistakes, so that you don't have to repeat them.

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The advantage of being a medical founder

By Dr. Colin Coulthard |

 

We're currently doing customer development. One of our strategies has been to set up a Facebook group where patients can ask us questions. Our value proposition for the group is quite simple. "We are two UK-trained GPs. Please ask us your questions about high blood pressure and we will attempt to answer them as best we can. We regret that we cannot give specific medical advice. We want to know what it is that you want to know."

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A modified lean canvas template

By Dr. Colin Coulthard |

A very brief post today. Here's a link to a modified blank lean canvas template.

The original came from Ash Maurya, building on the work of Alexander Osterwalder & Yves Pigneur

The modifications that I've made are to separate out inventory costs and operational costs in the costs, and to replace revenue with throughput.

Feel free to use and share. Let me know what you think in the comments

 

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Screening vs testing - are you making the same mistake?

By Dr. Colin Coulthard |

 

 

In old London town, Inspector Closet has been called to solve a murder. Lady Lotta Ouaste the third has been found murdered at Ouaste Mansions.

The only clue, a tin of moustache wax dropped at the scene of the crime...

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Dear health-tech start-up founders, angel investors, and venture capitalists...

By Dr. Colin Coulthard |


This is an open letter to ask you to consider recruiting GPs. I know it seems prestigious to have a “specialist” working for you, but there are some really good reasons why a start-up could be better off recruiting a generalist...

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Customer Development Interview follow-up email text

By Dr. Colin Coulthard |

At itamus, whenever we do a customer development interview, we always ask to be introduced to more warm leads. "Do you know anyone else who it would be helpful for us to talk to?" We also ask for an introduction, usually by forwarding an email. This is the text of the email that we send:-

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