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How Trump did it - strategies from the tech industry

By Dr. Colin Coulthard |


President TrumpDonald Trump. Love him or hate him, and there are plenty on both sides, he’s pulled off an historic electoral upset.

What’s interesting to me, is how he’s used cutting edge business strategy taken from the tech industry to do it.

Hillary raised more money than him. Hillary was more qualified than him. Hillary will likely end up with more of the popular vote than him. By all of the accepted metrics of modern political campaigns he shouldn’t have won. And yet he did. The big question now, is how?

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