Get an email when we
write a new blog post

By clicking the button you agree
to ourterms & conditions

Please tell me that you like me.

By Dr. Colin Coulthard |

Please like me

We've just fallen into the validation trap. Again.

It's a sneaky bugger, and at least we're getting better at identifying it after the fact. But it's hard to avoid. The irony of blogging about this on Valentine's day is not lost to me either.

This time it happened during customer development interviews. Here's how it happened...

Read ➞